Generally speaking, the light source that customers contact most is the natural light source. Most of people's lives and work are conducted under the natural light source. The feeling of the natural light source is the most cordial and comfortable. Therefore, the store lighting should try to use the natural light source, which not only reduces the cost, but also enables the goods to maintain their original color under the natural light.
Although the use of natural light can not only show the original appearance of the goods, but also save energy, the natural light source is far from meeting the needs of the business site due to the impact of building lighting and weather changes, so jewelry stores should focus on artificial lighting.
Use of lamps in jewelry stores
The commercial lamps used in the decoration and design of jewelry stores are divided into four types: lighting lamps, spotlights, low-temperature light bars and advertising light boxes
Lighting lamp: mainly used for interior lighting of jewelry stores. If the indoor natural light is not good, the lighting lamp is the main light source. Because of its long service time, energy-saving lamps should be selected.
Small spotlights: divided into ceiling spotlights and window spotlights. This kind of lamp has a good effect on rendering atmosphere and displaying goods. Because it needs to be lit for a long time, you should choose a small spotlight for jewelry with high brightness, long life and low light attenuation.
Low temperature light strip: mainly used for local lighting, mostly in the counter, to increase the brightness of the goods and make the packaging glow. Most of these lights are LED light strips.
Advertising light box: mainly used for indoor advertising and outdoor shop signboards. Alec light guide plate is usually used in many light boxes, with uniform brightness and no dark area.
Classification of commercial lighting in jewelry stores
Artificial lighting can be divided into basic lighting, key lighting and decorative lighting.
Basic lighting: also called ambient lighting, as the name implies, it provides basic illumination for the environment. These lamps are generally installed above (ceiling or top frame structure) to provide a wide range of lighting. The purpose of basic lighting is to provide a certain amount of ambient lighting so that people can carry out normal activities in this environment. If the overall brightness of the store is slightly dark, it will make people slow, easy to have a feeling of depression, make customers' psychological activities tend to be sluggish, and it is difficult to have the impulse to shop. If the overall brightness is too high, it will stimulate customers' eyes, make customers feel tired easily, and reduce the time spent in the store. Therefore, the basic lighting is generally monochrome white fluorescent lamps, which can maintain a basic brightness and will not stimulate customers, so that customers can stay in a simple, bright and comfortable shopping environment, so that customers can consume more enthusiastically.
Key lighting: It is to focus the light on certain areas or jewelry products at a certain angle, so as to highlight the products and attract customers' attention. This kind of light source is used to decorate the internal environment of the whole shop, such as mini spotlights, small track lights, etc., which are installed above the display cabinets or near the commodities. This kind of light source has a strong impact on customers' vision, so we should pay attention to the contrast and impact of brightness and color temperature on the environment and goods.
Decorative lighting: also known as atmosphere lighting, it is mainly to create some special lighting atmosphere in the local environment of the store, improve the shopping environment, attract customers and promote sales through some color and dynamic changes, as well as intelligent lighting control systems. Decorative lighting usually does not illuminate the displayed items, but does some special lighting treatment on the background of the displayed items, the floor of the store, the wall, etc. In general, the lighting of the area where the bottom wall and the two side walls do not place goods is darker, the lighting of the central counter is brighter, and the window and entrance should be highlighted to attract customers' attention.
Differentiation of jewelry store lighting
The layout of a jewelry store can be roughly divided into window area, entrance, jewelry display area and store signboard.
Shop window lighting - because the position of the jewelry in the shop window does not change much, the shop window is mostly equipped with mini spotlights or star lights that can adjust the direction. In order to prevent glare and create a window effect, the window lamps can be installed more closely, with a center to center distance of 30-35cm. Traditional window lamps are usually installed on the top of the window. However, due to their single illumination angle, some international brands also install several groups of track spotlights on one or both sides of the window to enrich the window lighting effect.
The shop window is divided into closed, semi closed and open types. The closed type has a large degree of freedom due to its relatively independent light distribution. Semi closed and open style should be considered to echo the interior of the store. As the open type is integrated with the interior of the store, lighting configuration should be adopted according to different store forms. If you want to emphasize the window, you can increase the illumination and brightness of the window. To emphasize the effect in the store, some areas in the store can be used as key lighting.
The window lighting should not only be beautiful, but also meet the visual demands of the goods. The brightness in the window must be 2 to 4 times higher than that in the store, but not too strong light should be used, the contrast between the light colors should not be too large, and the movement, exchange, and flicker of light should not be too fast or too intense, otherwise consumers will be dazzled, causing a strong stimulus uncomfortable feeling.
The lighting should be soft and emotional. At the same time, decorative lighting such as downlights and chandeliers can also be used to emphasize the characteristics of the goods and give customers a good psychological impression on the basis of reflecting the true colors of the goods as far as possible.
Entrance lighting - when customers are attracted by the window, they will consider whether to enter the store again, so the lighting design of the entrance is also very important, and the requirements for lighting design are also very high. The lighting at the entrance is bright and can attract customers.
Counter lighting - for some exhibits with strong planarity, rich levels, and many details that need to clearly display various parts, the shadow should be reduced or weakened. Diffuse lighting or cross lighting with insignificant directivity can be used to eliminate the interference caused by shadows. The lighting fixtures of the counter should have good color rendering, and can be locally illuminated with spotlights or embedded or column lamps in the display cabinet.
In addition, the most important part of the store's facade display, the signboard lighting, should be bright and eye-catching. Signboards are usually made of neon lights or small floodlights. Neon lights not only illuminate signboards, but also increase the visibility of stores at night, and create a lively and cheerful atmosphere. The floodlighting can make the whole signboard bright and eye-catching. Regardless of the form, the purpose is to achieve an active atmosphere, attractive and other good attraction effects.
Lighting itself is an advertisement for jewelry stores
Many times, consumers will be attracted by the exterior wall and signboards of a store before entering it. They are lit by LED bulbs, fluorescent tubes, neon lights and other lighting fixtures. LV is the first brand to make exterior wall lighting. In the most prosperous area of the city, you can often see a whole wall with silver lights and logo color blocks. This strong visual impact makes passers-by can see its gorgeous existence from far away. Later, Dior and Prada also used similar exterior wall lighting effects.
If you have any questions about the lighting design of the jewelry store, please consult the Chinese jewelry store lighting supplier seeposh.
